Personalized wooden toy

[Success Story] Ma Fabrique Perso: Creative Laser Engraving

Ma Fabrique Perso, an online boutique

"100% personalized engraving" 

La Fabrique Perso

Manon, a doctor, and Geoffrey, a former fast-food manager, share a passion for engraving. It was from this enthusiasm that Spoon and Co. was born, their first business founded in early 2018. It offered personalized cutlery, which Manon and Geoffrey offered at flea markets and then engraved with a punch.

 

 

The company in figures

Date founded

2018

Number of employees

9

Start of collaboration with Gravotech

2019

Number of Gravotech machines installed

6

Number of orders reached in 2023

60,000

 

Less than a year later, they increased their ambitions. Wishing to offer engraving on a wider range of products, they embarked on a new entrepreneurial adventure. This was the birth of Ma Fabrique Perso.  

The concept: an online sales site for personalized objects. It's mainly aimed at individuals, and offers a Click-and-Collect service in its store.
 

From passion to expertise 
Starting from scratch, Manon and Geoffrey trained themselves in various personalization techniques (sublimation, embroidery, printing, laser engraving, etc.) to guarantee their customers a quality finish.

The challenges that led to the creation of Ma Fabrique Perso

Personalized keyrings and decorations

A personalization market to conquer

Always aware of their customers' opinions and the trends in the engraving market, Manon and Geoffrey quickly realized two constants:

  • their customers wanted to be able to choose the message to be engraved ;
  • there was a market for personalized objects and gifts.

How to meet demand and succeed in this market? By broadening their range of products to be engraved and guaranteeing their customers greater freedom of personalization.  

This meant taking on new technologies. In particular, they needed faster engraving solutions that would enable larger daily production runs - impossible to achieve by engraving by hand as they had done in their previous company. 

Personalized wood medal

The triple challenge of productivity, quality and creativity

Manon and Geoffrey decided to acquire new tools for cutting, embroidering, printing and, of course, engraving their products. That's when they contacted Gravotech for a laser engraving machine (the first of many!).  

They needed to increase speed, but also:

  • assistance in choosing the right machines ;
  • be trained in their use;
  • to become more autonomous, so as to put technology at the service of their creativity;
  • access to expert advice, to guarantee aesthetic rendering and meet technical challenges.

Manon and Geoffrey knew that the latter, in particular, would be unavoidable, given their extensive catalog of objects to be engraved, the frequent collection renewals they were planning, and their various marketing operations (for Christmas, for example).

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Gravotech's solutions

Manon and Geoffrey acquired their laser engraving machines gradually, according to their needs. For each one, Gravotech helped them choose the right model.

Today, these machines have become such an integral part of the Ma Fabrique Perso team that they even have nicknames!

LS900 co2 fiber laser

For engraving a multitude of products and cutting wood

The advantage of the LS900 is its large engraving area. This enables Manon and Geoffrey to personalize large objects, cut and engrave in series.  

The machine's dual laser source enables them to handle a wide range of materials. They use it to personalize wooden objects : plaques for hanging on doors, various boxes...

Discover the LS900
Manon Scheffler

 

"When we wanted to move into personalization and diversify our business, so we contacted Gravotech. They were with us right from the start, offering us trials… and helping us find THE machine that would enable us to engrave all kinds of objects. That's when Ma Fabrique Perso was born"

Manon Scheffler, Founder of Ma Fabrique Perso

 

 

WeLase compact laser engraver

To offer a wider variety of engraving options

Manon and Geoffrey needed to increase even more productivity. So they acquired the WeLase™ station, a compact yet high-speed marking machine for customizing small wooden parts.  

It was the right choice: with this model, marking a small wooden train, which used to take 7 minutes, now took just 20 seconds! Manon and Geoffrey thus boosted their production rate and freed up machine time to create or engrave other objects.

Discover the WeLase™
Manon Scheffler

 

"When we wanted to move into personalization and diversify our business, so we contacted Gravotech. They were with us right from the start, offering us trials… and helping us find THE machine that would enable us to engrave all kinds of objects. That's when Ma Fabrique Perso was born"

Manon Scheffler, Founder of Ma Fabrique Perso

 

 

MAC P LW2

For engraving metal with precision, finesse and speed

The latest addition to Ma Fabrique Perso's workshop, the LW2 enables the company to engrave metal objects quickly - just the thing to round out its offering.

Like the WeLase™, the LW2 complies with Class 1 safety certification.

Discover the LW2
Manon Scheffler

 

"When we wanted to move into personalization and diversify our business, so we contacted Gravotech. They were with us right from the start, offering us trials… and helping us find THE machine that would enable us to engrave all kinds of objects. That's when Ma Fabrique Perso was born"

Manon Scheffler, Founder of Ma Fabrique Perso

 

 

Personalized water bottles

Training and support at every key stage

To master a new technology, training is essential. Gravotech provided Ma Fabrique Perso with comprehensive support for each machine acquired.

For example, after purchasing the LS900 Edge, they received several days' training, and by the end of which they had mastered the laser machine's parameters and software. The training also involved tests on their products, with settings specific to their needs.

And because several machines share the same operating software, they didn't have to learn a new interface every time they bought a new machine.

In the event of a new technical challenge, they are now able to carry out tests with their machines.

 

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Solutions tailored to Ma Fabrique Perso's growth plans

Gravotech's versatile and productive machines are ideal for Manon and Geoffrey's future projects.

Personalized ferris wheel

Ever-increasing expansion

Thanks to its new fleet of Gravotech machines, Ma Fabrique Perso can continue to advance towards its first objective: to expand its catalog of objects ever further.

Manon and Geoffrey are also looking to expand into other markets and store networks, and to offer products with more complex personalization options.

 

Manon Scheffler

 

"The advantage is that the laser can centralize technologies and allow real creative freedom."

Manon Scheffler, Founder of Ma Fabrique Perso

 

 

Personalized products

Boosted creativity

Manon and Geoffrey's mastery of laser machines, as well as their expertise in personalization, has enabled them to increase creativity. They mix engraving with UV printing, embroidery and sublimation to create unique products. A case in point? After UV printing, they can laser-cut an objects.

Manon Scheffler

 

"The advantage is that the laser can centralize technologies and allow real creative freedom."

Manon Scheffler, Founder of Ma Fabrique Perso

 

 

Laser engraved wooden cards

Diversified activities

Armed with the skills they've acquired over the years, and realizing that not all companies possess them, Manon and Geoffrey decided to develop the BtoB activity of Ma Fabrique Perso. The idea was to put their know-how at the service of brands wishing to have their products engraved.

Ma Fabrique Perso therefore purchased a new WeLase™ station to handle the increased activity.

Manon Scheffler

 

"The advantage is that the laser can centralize technologies and allow real creative freedom."

Manon Scheffler, Founder of Ma Fabrique Perso

 

 

Gravotech support: lasting relationships built on trust

As with Ma Fabrique Perso, Gravotech supports personalization professionals at every stage of their company's development, from launch to deployment in increasingly important markets.  

Our sales teams are at their side to select technologies and machines, adapt them to their specific needs, and carry out tests on their actual products…

5 assets guarantee the success of these partnerships:

  • a team of experts attentive to the needs of professionals;
  • ongoing staff training;
  • joint deployment of machines;
  • a dedicated sales representative for each geographical area ;
  • an after-sales service hotline.

Would you like to offer your customers customized products? Don't hesitate: let us help you.

Maxime Gervot

 

"Our expertise has enabled us to support Ma Fabrique Perso in their desire to grow and expand their catalog of customizable products. We offered them solutions that meet their productivity and growth expectations, while building a relationship based on trust."

Maxime Gervot, Gravotech sales engineer

 


If your business is looking for similar support to overcome personalization engraving challenges, Gravotech is ready to assist you at every stage of your project.

The team is committed to providing customized solutions to meet your specific needs.