Fournier Octogram laser jewel creation

[Success story] Fournier revolutionizes "traditional" jewelry with Gravotech

Bijouterie Fournier

Jewelry manufacturing and custom creations 

Fournier Logo
Bijouterie Fournier is a family business that has been perpetuating its know-how for over five generations. Specializing in manufacturing of jewelry, it has adapted to current trends by offering ever more complex and unique creations. Find out how Anthony Fournier has taken on the challenge of personalization to offer his customers jewelry that truly reflects who they are.
Key facts
Company launch 1830
Head office Vienne, France
Staff 6 employees
Gravotech machines in use today WeLase™ laser station
Working with Gravotech since 2023

The jeweler's craft requires a unique expertise that involves setting precious stones on metal frameworks, such as gold, silver or platinum. Jewelers are also responsible for repairing, transforming and restoring jewelry, or even creating new pieces.

Since its creation, Fournier Jewelers has perpetuated the tradition of handcrafted jewelry:

  • design;
  • jewelry creation;
  • hand engraving;
  • repairing broken parts...

This craft requires great precision, a unique technique and customization to meet the expectations of customers, who often come with an idea, an image or a particular request.

The Fournier jewelry challenge

Fournier personalized jewel

Growing demand for custom jewelry

In recent years, the demand for custom jewelry has been growing steadily. Customers are looking for unique, personalized creations that meet their tastes and desires.

To meet this growing demand, Fournier Jewelry has had to adapt and offer:

  • fashionable designs;
  • small, complex designs;
  • laser-engraved contrasts.

With religious motifs less in demand, the jeweler has to offer new designs or adapt to specific customer requests. The ability to cut shapes or letters on a multitude of precious materials from 0.5 mm to 1 mm thick is also essential.

 

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Anthony Fournier Jeweler

 

"Even though our jeweler is extremely talented, we needed a way to support the growing needs of custom manufacturing. That's why we turned to Gravotech: we needed a machine for engraving and cutting."

Anthony FOURNIER, Manager, Fournier Jewellers

 

 

Gravotech's solution: the WeLase™ laser station

To meet the demand for custom jewelry and intricate personalized designs, Fournier Jewelry has invested in a laser engraving and cutting machine. It allows them to save time on designs while providing optimal precision and quality.

WeLase compact laser station with fiber laser technology

Machine selection

Having already heard about Gravotech in trade magazines and at events, he called in a Gravotech sales representative to discuss his needs and make an informed choice of the machine best suited to his jewelry design and manufacturing projects.

After defining specifications in collaboration with a Gravotech expert, the choice fell on a WeLase™ Fiber laser station. The Fournier jewelry store received the machine in January 2024 and benefited from a day's training to enable the jeweler to use the machine independently.

Discover the WeLase™
Guido BAVIERA, Sales Engineer at Gravotech

 

"The choice of WeLase fiber 30W technology guarantees an ideal product that meets the specific requirements of jewelers, offering optimum performance in line with the sector's high standards of quality and reliability."

Guido BAVIERA, Sales Engineer at Gravotech

 

WeLase Fibre Fournier

Focus on WeLase™

The WeLase™ Fiber is the ideal machine to meet Fournier Jewellers' growing needs for custom jewelry creation, combining precision, quality and silence for an optimal working environment.

  • The machine specializes in the processing of precious metals, such as gold and silver.
  • It can cut up to 1 mm thick, engrave and make deep markings.
  • The machine is particularly quiet, which is important when working in a jeweler's shop.
Discover the WeLase™
Anthony Fournier Jeweler

 

"We needed an intermediate machine between engraving and cutting. Based on our needs, we were guided and we turned quite naturally to the WeLase™ Fiber."

Anthony FOURNIER, Manager, Fournier Jewellers

 

Increased productivity and creativity

Jewel tree Fournier

A time saver for jewelry design

The WeLase™ Fiber machine allows Fournier Jewelers to offer a wide variety of custom jewelry designs, saving considerable time in jewelry design and repair. It offers optimal customization, with intricate designs and a wide variety of precious materials.

Customers can receive their personalized jewelry in less than a week, and have it repaired in 5 to 10 minutes.

Discover the WeLase™
Anthony Fournier Jeweler

 

"We offer trees of life on medals: a tree with or without roots, with or without leaves, in yellow/white gold or silver, with any diameter you like... It's tailor-made."

Anthony FOURNIER, Manager, Fournier Jewellers

 

Cutted gold letters Fournier

An infinite number of patterns at your fingertips

The WeLase™ Fiber machine can cut small initials on a multitude of materials from 0.5 mm to 1 mm thick.

And thanks to the Gravostyle™ software, jewelers can respond to multiple customer requests in terms of patterns. It lets you engrave or cut out letters, create patterns from other design software (Adobe suite) and send them to the machine. It is also possible to create vectorized designs with great detail.

 

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Anthony Fournier Jeweler

 

"The machine makes it possible to create patterns on jewelry that would be more complicated and time-consuming to do by hand, especially for very small engravings. The result is quite incredible!"

Anthony FOURNIER, Manager, Fournier Jewellers

 

Octograme personalized jewel Fournier

Towards the creation of a new jewelry brand: Octogram

The idea of creating their own jewelry brand emerged with their jeweler. They noticed a need on the part of customers to make jewelry with a connection to affect. The Octogram brand was born.

After several tests, the designers decided to take a piece of jewelry in the shape of a coin divided into 8 compartments, and personalize it with designs chosen by customers.

The aim was to engrave elements linked to family, children, events and passions.

Anthony Fournier Jeweler

 

"I think what people appreciate is the uniqueness of the jewelry. No two people will ever own the same piece!"

Anthony FOURNIER, Manager, Fournier Jewellers

 

New brand Octogram Fournier

Creative expansion and innovation on the horizon

The adoption of the WeLase™ Fiber machine has revolutionized jewelry creation, enabling the design of complex patterns while optimizing production time.

In a move to expand creatively, Fournier Jeweller now plans to master 3D creation software to present high-definition renderings to its customers.

Thanks to this innovation, the jeweler will be able to offer a wide range of personalized designs, responding to the growing demand for unique creations. The launch of the Octogram brand testifies to this evolution, with a focus on personalized, emotionally-charged jewelry designed to celebrate unique moments and relationships.


If you are a designer and would like to offer in-store manufacturing, ask the Gravotech experts to assist you.

Would you also like to offer your customers personalized jewelry?